You may have heard about the growing "movement", made popular by unpopular celebrities like Sheryl Crow, to limit the amount of toilet paper we use in public restrooms. Well, the hard-working scienticians and marketeers at Kimberley Clark have been working for over a year on an automated TP dispenser that will control our wasteful ways, and have "scientifically determined" how much TP is "enough". Story from Associated Press:
Kimberly-Clark turned to focus groups and years of internal research to
determine just how much is right.
Americans typically use twice as much toilet paper as Europeans - as
much as an arm's length each pull. The company decided the best length is about
20 inches - or precisely five standard toilet paper squares, though the machine
can also be adjusted to churn out 16 inches or 24 inches, depending on the
"Most people will take the amount given," says Richard Thorne, Director of
Washroom Business at Kimberley-Clark. Waxing philosophical, he adds, "People
generally in life will take what you give them." The company believes most
people will be satisfied with five sheets - and use 20% less toilet paper.
Sean Nichols, one of the lead marketers for the device, says he's banking
on the "coolness, the newness of the unit."
So today I learned:
1) My personal toilet tissue needs are generally greater than the average population.
2) That there's a job title called "Director of Washroom Business", and a shift in my job search parameters may be in order.
3) Some douchebag marketing guy thinks that people will find cheapskate TP dispensers "cool".